I don’t know what the deal with this hover is???

Seriously I’ve began this question when I noticed it everywhere! First in my dorm I thought it was cute somehow personalised, then in shops and departmental stores, in hotels, then in a UK show, Whenever I see anyone vacuuming anywhere, they are using that model, what is the deal with this hover? Is it a national symbol? Aren’t any other hovers out there in the UK ?

Are you in the UK? Do you notice this around much ????